Google+ is bringing in more than 300 million monthly active users. There should be no question about using this platform for your construction company.
Here are the positive reasons for using Google+
• Google ranks your content in searches based on information received from Google+
• Google+ allows businesses to claim authorship of content they have published
• The content published will increase brand awareness and establish the company as a leader
• Google+ allows you to connect with prospective customers, meet new people, and develop relationships
• Google Hangouts allows you to improve your customer service and visual marketing
Even though Google+ is a relatively new social platform, it offers a wonderful range of benefits to share and distribute your content. It’s a really easy solution for improving your search ranking as well. Google Hangouts is something you should strongly consider. You can share photos and group video calls as well. It works perfectly on both Apple and Android devices.
Posting On Google+
If you post content on your Google+ account, you will increase your chances of achieving a strong organic search presence. Similar to “likes” on Facebook, Google uses +1s to help them decide where to rank content. For the purpose of searches, they use status updates and circle buttons that are indexed by Google. The more you publish relevant and engaging posts to Google +, the easier it will be for your targeted audience to find you online.
Google+ also takes the first 60 words of your post and uses this information for search results, in the same manner, they use the title of a website page. You should seriously consider writing a few lines in the same fashion you do for your web pages, landing page, or your blog posts.
About Google Authorship
This is another important part of SEO for Google+. It allows people to claim content as their own for Google to recognize and will then index accordingly. Google does want to know if the author of the content is trustworthy, so link your content back to your Google + profile through their Authorship. This is an excellent way to make sure Google will rank this content higher than those who have not used Authorship.
When you post engaging and relevant content you are increasing your chances of being shared, linked to and +1ed. In turn, it will increase your chances of being found by your targeted audience. If you know what your audience needs, you will give them a good reason to share this information with others.
For Connecting, Engaging, And Networking
Google+ has shown it’s an incredible platform for meeting new people within your industry, connect with prospective customers, and form greater relationships with your current connections. Communities have been created so you can easily find your niche or you can create your own! This aspect is similar to Facebook and LinkedIn groups or Twitter’s #hashtag communities. You can find your interests online and interact with similar like-minded people within your chosen niche.
About Google+ Circles
Google+ circles will let you generate a larger targeted plan for your social strategy by separating the people you follow into different categories. Your targeted posts can be created for the most pertinent people who would benefit the most. Your categories might include contractors, architects, business leads, current customers, industrial leads, or many others.
The Benefits Of Google+ For Business
The fact is, Google is the leading player when it comes to search engine optimization. Google+ is a platform which will seriously affect how visible your products’ website is to your customers online. If you do not implement the platform into your social strategy, you are risking the chance of your website will falling behind in searches and over-shadowed by your competitors.
Therefore, it’s imperative you keep your platform updated with pertinent content. Google+ allows you to get authorship every time you publish.
Outside of their many opportunities to connect and engage, Google+ will also serve as a learning center. There are volumes of knowledge and information about the construction industry that you can find simply by circling the right influencers and sharing your content with them.
For Visual Marketing You Need Pinterest
Pinterest is an excellent platform for visual marketing. You can create and share your interests and ideas by simply posting or pinning images and videos to the pinboard. Liking and commenting on the boards of other members, with similar interests, will let you share your pin or other’s pins on different social platforms through emails or across your website.
The main reasons for using Pinterest for your visual marketing:
• It’s easy to share pins across other social networks and websites
• Create a larger following by the distribution of ideas and discussions
• Use their platform as a virtual state of mind board rather than for self-promoting yourself
• Increase traffic to your business’s website with link-building
• Show your company as an industry expert
Share With Other Platforms
Pinterest has made it very easy to share with other platforms. Although this platform is newer than the others, you can raise your brand’s awareness through other networks such as Facebook, Twitter, and Google+. If you add Pinterest’s URL to other networks and share pins, you will be able to utilize your current following somewhere else in order to build a stronger following on Pinterest.
Getting your social strategy on as many different platforms as possible, you will demonstrate that you are a shrewd construction business that will connect in many different ways.
When you get your invitation to sign up for Pinterest, be sure and use the Twitter option. This will ensure your account on Pinterest is tied to your business account on Twitter and not your personal account on Facebook. At this time, Facebook does not provide connections to business pages. Also, make sure when you create your account on Pinterest, use the same email that you have been using for your business account on Twitter. You will be able to share pins through Twitter and elsewhere easily.
Make sure you start off by adding a good selection of pins, allowing members to explore your brand. These members could become potential leads and refer your business to many others.
When a business creates relevant, educational, and timely content, others will comment and recommend your products and/or services. Really good content will start many conversations and entice others to share. In turn, this will greatly increase your outreach to others.
Content marketing includes providing informative and pertinent content to your targeted audience at exactly the right time for the buying and specification stages. It should be in the proper format and delivered through the right channels.
The right content is needed for both stages in order to achieve your desired goal and loyalty. Obviously, customer loyalty is critical for any product owner and it’s easier to keep clients and improve relationships vs starting over with new customers.
Any business knows that in order to build an online presence, they need to take their content marketing seriously. The competition and content on the internet are massive and those who have already developed a content marketing strategy will be in first place. Excellent content on your site and other places along with SEO will help your business rank higher in search engine result pages or SERPs. Ask yourself, can you afford to lose traffic to your competition? Heck No!
As mentioned earlier on, you must look at your content on a regular basis. Find out if you are actually selling your products and/or service or are you just talking about the benefits and features? Are you educating your viewers how the product or service will solve the current problem? Are you teaching them how to deal with new regulations and legislation that are supported by videos and white papers? There are many websites that display their products and services, but never provide valuable, helpful information to their audience.
Once someone finds their way to your site, you must be ready to convert them into positive leads. You want to entice them into signing up for your newsletter or enter their information to receive your free eBook or white paper. This information is critical in order to follow up with your email campaign. Whether you feel the need to hire writers, content managers, or copywriters or assign tasks to current employees, is totally up to you. The bottom line, you cannot sit back and do nothing, you will never get to the top that way. Many studies have shown that content marketing is one of the most important steps in this day and age.
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