Face Facts: If you are going to make a successful website in todays Built Environment and Construction sector, you need to make developing a content marketing strategy a high priority.
SEO is a constantly evolving practice. Since search engines like Google are frequently updating their algorithms, the ways in which websites are ranked will change too. This makes it difficult for website owners because they get used to one way of doing SEO but then, there is an entirely new way they need to learn after the algorithms are updated. If they don’t keep up with these updates, their website will lose ranking in the search engine.
Content marketing is the most intelligent way of performing good SEO. But to make this work, it will need creativity, financial resources, and human expertise.
The good news is that special tools exist which make the lives of SEO experts much easier. These are tools which can assist you in performing content marketing for SEO purposes and satisfying the requirements of the search engine algorithms. One particular content marketing platform that is used a lot is “marketin9.” This platform assists marketers in publishing articles on websites which will read their target audience. They have a series of website partners which you can use for publishing purposes.
Content Marketing & SEO Must Work Together
A lot of people think that content marketing will just replace SEO entirely. But this doesn’t seem like a logical situation since they both work so closely together to achieve great marketing results.
It is true that SEO is a technical skill which requires you to know specific things. Meanwhile, content marketing is very general and holistic because you are using videos, blog posts, presentations, infographics and so on. The truth is that SEO and content marketing are both important and they should be used together. There is no sense in separating two things that work well together. All you need to do is understand the technicalities of SEO and incorporate them into an effective content marketing strategy. This is how you will be successful at SEO and raise the ranking of your website. This will mean more organic traffic, more engagement and a higher rate of conversion.
The Way SEO and Content Marketing Work Together
SEO relies on content to be effective. It must be comprised of articles, keywords, and regular words. You get all these things from content marketing. However, you are following strict SEO requirements while making this content. Basically, content marketing is like SEO but in content form.
Keywords are an essential focus of SEO. So many SEO strategies revolve around researching keywords and choosing the best ones for a certain niche. The trick is applying these keywords effectively to your content. You cannot just stuff keywords into your website content if they don’t even have relevance or purpose. This will not achieve you a higher ranking, but rather a lower one. Google and other search engines can detect when you use tactics like keyword stuffing. In fact, they will even punish you for doing it. High-quality content marketing is the safest way to go because you are creating content which is fun to read and contains targeted keywords in your niche.
Backlinks are needed in SEO. Link building is a strong SEO tactic for this purpose. If you can get a link to your website published on another high-authority portal or website, it will give you a significant boost in your search ranking. To get your backlinks on these high-authority websites, you can do two things. First, you can simply produce create content which other people would want to link to. Second, you can use a content marketing platform like “marketin9” to get your content published faster.
Content Marketing is a Worthy Investment
About 5 years ago, content marketing was an SEO practice that only big companies could afford to do because of their seven-figure marketing budgets. They were able to publish their website addresses on several high-authority portals and websites to create valuable backlinks for themselves. Major companies dominated the internet because smaller and medium-sized businesses could not afford to create these kinds of marketing campaigns.
Nowadays, everything has changed because smaller businesses are able to get their content published like they never could before. This is thanks to marketin9 and other content marketing platforms that are available to them.
When you use the Marketin9 content marketing platform, it is easy to reach publishers with your content. Even if you are not able to write your own content, you can request to have sponsored content published for you. Just pick the category of the publisher as it relates to your content. Some publishers will give you a giant discount if you place a big order with them. It is 50% cheaper for sponsored article publishing than it is for paying an advertiser to publish it directly.